Is Cheaper Always Better?

 “Cheaper is always better.”  It is an unspoken value which seems to pervade the islands and if we’re honest can make us quite frustrated.  

New boat option with kwasa boats in backround

Our friend has started a boat business.  He is providing, reliable, comfortable, safe, daily, ferry service between the islands for a reasonable price.  Something that has not existed before.  Before this boat business began there were basically three ways to get between islands: 
1.) Pay a lot of money to fly. 
2.) Take the big boat which goes once a week, but can’t be relied on to leave the same day every week, and doesn’t go to the little island.  
3.) Take a kwasa—the island word for a small boat used for passenger service.  They are extremely uncomfortable, unsafe and unreliable, but they are cheap (if you want to read about some of our experiences with kwasas, you can click on one of these links:)  

Now this new boat service is providing affordable ferry service you would think they would be turning people away—but instead they often struggle to fill the boat.  Why?  It seems that cheaper is always better.

There are no reliable delivery services in the islands—especially between islands.  We are not sure why this is, but we suspect it is because of the cost.  Why pay for something when you can probably find the service for free?  The truth is, most people expect to be able to deliver things from one island to another through their network of friends and/or the kindness of strangers for no fee at all.  It is a given that when you arrive at the local airport there will be people there holding packages, both large and small, that they plan to send to another island via one of the people traveling that day.  The people traveling are expected, if they have any extra kilos, to willingly offer them to those people looking to send a package to the other island.  The local airline is very obliging and usually the recipient will be waiting at the airport on the next island to claim it.  If such things can be expected, why pay for the service?  This is frustrating to us, because a reliable delivery service would be something very helpful. It seems like a great business opportunity.   But in the islands, where cheaper is always better it’s not clear if a business like this could compete with the free way of doing things now (even if it was safer, better and more convenient).

Tom is no longer the tallest

Clothing, appliances, electronics, food:  When cheaper is always better, it means quality is hard to find.  Since nearly everything is imported and companies like Amazon don’t ship to the islands, islanders are dependent on what the local importers decide to import.  In this scenario the ‘cheaper is always better’ mentality hits you twice.  The importers are buying the cheapest products they can find partially because they know their clientele want the cheapest prices, and partially because they believe it themselves.  And thanks to fake branding, it is impossible to trust the brand written on the product is genuine (Adidas, Samsung, etc.) so there really is no point in paying more for something when you have no more trust in the “brand name” quality than the non-brand name.

There is an exception to this principle because there is another value at play:  “New is better than old.”  In a place where honor and shame are prevalent, often having something new trumps “Cheaper is better.” Like much of Africa, there is a huge used clothes business at work.  Clothes rejected or discarded by Americans and Europeans make their way to African used-clothing shops for dollar store prices.  A prudent buyer can find quality, brand-name products (Levi’s, American eagle, North face, etc) if they are patient and look carefully.  Compared to the new clothes that fall apart after one wearing—this is an example when cheaper really is better!  And plenty of islanders buy from the used clothing markets.  But not always. Despite the cheaper used clothes, many islanders still buy expensive, low-quality new clothes because they are new.

One can only speculate. what the result of this “cheaper is always better” value on the society, but it has some drastic implications when applied to things like safety, health care, and infrastructure— we lament how quickly ‘new’ roads on the islands start to fall apart because of the cheap strategies used in their construction. 

But what could it mean for faith?  What does a cheap faith look like? The story goes that a man found a treasure in a field and sold all he had to buy the field.  This is not cheap faith.  The story goes that a pearl buyer found the most exquisite pearl and sold all he had in order to buy it.  This was not cheap faith.  If people aren’t aren’t willing to pay the counted cost, they may willingly miss out on a treasure whose value can’t be fathomed. The cheapest way is not always better and we pray that more islanders would realize that. 

PRAYERS ANSWERED
We are thankful for the medical and dental appointments that we have gotten done this past week.  We’ve been able to connect with different people from the islands both through phone calls and in-person with other people passing through mainland Africa.  Our youngest has enjoyed playing with the other kids and our older kids have gotten to enjoy some of the end of the year fun with their dorms.  

PRAYERS REQUESTED
There was some tensions and unrest on Clove Island this past week connected to an arrest made— things have calmed but there are concerns that there could be more trouble in coming days.  Pray for peace and that if there is injustice that islanders could find effective ways to protest without violence or destruction of property and that they would be allowed to peacefully protest by the government.  Tom has applied for a new passport, pray that it arrives in time for our planned travel.  Our daughter as a senior has just one week of classes in high school — pray that she could finish well. Pray for Hashiri back on the islands— she messaged Megan today and it sounds like she has taken to consulting AI for all manner of advice- pray that she could have more connections with people and that she might pursue others to study. This week the women on the islands should be having their monthly meeting— pray that this meeting still happens in spite of Megan’s absence.